PANEL 4 : WEB 2.0
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Gregory Parry worked at the senior management level as marketing and PR director in North America for 15 years, most recently for San Diego Symphony. Now based in Paris he is the owner of Parry Arts Consulting whose mission is to use North American style marketing and management methods and techniques to benefit the arts in Europe. In addition he is working with InstantEncore.com to provide a bilingual service to the European market. A classically trained musician, he studied at the University of Alberta and has completed the Advanced Studies in Music at The Banff Centre for the Arts in Canada. In 2010 he developed a communication strategy for Tenso, and has been working regularly with Tenso since then.
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InstantEncore is the world’s leading classical music platform providing 21st century tools for musicians and arts organizations to harness the power of the Internet to connect with fans. They were recently hired by Google to provide the mobile applications used for the YouTube Symphony project and they have also built custom applications for the New York Philharmonic, The Curtis Institute of Music and the Sydney Symphony, to name a few. InstantEncore has created the most comprehensive classical music database in the world, which covers performers, ensembles, composers, musical works, etc.
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Guillaume Florin is the founder and general director of We Do Music. He is a regular workshop leader for web-marketing seminars at IRMA and at Formations d’Issoudun.
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We Do Music is an agency for music promotion and communication with web resources (putting tools in place, technical development of tools, community management, web-marketing and press relations). The agency developes projects from the ground up, developing a global strategy for the artist/group or event by working closely with editors, labels, dj’s, venues and festivals, in France and Europe./ul>